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What are our goals while translating?

One proverb says: “If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.„

We pay close attention not only to punctuality or accuracy of our translations, but also to naturalness  of our texts. Our main goal is to convey informations in a clear and natural way in a target language, so that native speakers could feel they are really reading  Croatian and not “translated„ texts.